Store Support

Integrated Channel Marketer

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Job Description

Responsible for strategizing, developing, implementing, and managing channel marketing programs and campaigns across multiple platforms with the purpose of increasing sales and brand awareness in conjunction with the company’s core values. Leverages TV, Audio, OOH and other technologies to ensure a comprehensive and effective channel mix. Analyzes customer behavior and metrics. Explores, innovates, and develops data insights to leverage the power of ATL marketing to drive customer acquisition and engagement opportunities. Works with internal and external stakeholders to support campaigns while utilizing channel expertise. Ensures alignment and integration of brand campaigns with other marketing efforts. 

  

This role is based in Austin, TX with an expectation of being in-office five days a week.  

  

Responsibilities: 

  • Supports Marketing programs to develop seasonal campaigns and ensure implementation on national and geo-targeted communication tools (i.e.TV, Audio, OOH). 

  • Conducts regular program review to recommend strategies for optimization and testing. Performs monthly and quarterly check-in on these plans. 

  • Develops working relationships with internal and external technical partners to: 

  • Contributes to project workflow and technical requirements development. 

  • Partners with cross-functional stakeholders to ensure effective and aligned participation on product development initiatives. 

  • Defines and executes on test and learn protocol and parameters. 

  • Works with media program leaders to test media and creative effectiveness  

  • Taps secondary research sources and performs web-based research to develop intelligence on target audiences, industry benchmarks, and the competitive landscape to derive insights that drive strategy. 

 

Skills: 

  • Understands the role of TV, Audio and OOH as part of a brand media mix – and how owned, paid, and earned media fit together as part of the overall marketing strategy. 

  • Demonstrates knowledge and understanding of these media platforms and their respective participants (Broadcast vs Cable, CTV, Podcast, Radio, Streaming Audio, DOOH, etc.) 

  • Some knowledge of digital channels is a plus 

  • Excellent communication skills, including written, verbal, and listening. 

  • Presents information and responds to questions with guidance, one-on-one, and with internal and external customers. 

  • Able to communicate technical information effectively to non-technical audiences and stakeholders. 

  • Supports team projects within defined area of responsibility. 

  • Impacts the quality of own work and that of the team. 

  • Works as a fully competent Team Member. 

  • Maintains positive working relationships with cross-functional stakeholders and with third-party vendors and service providers. 

  • Understands standard project management methodologies and requirements. 

  • Ability to plan, estimate, organize, and monitor projects. 

  • Ability to keep projects on track financially, creatively, and in accordance with stakeholder objectives and deadlines. 

  • Understands store and regional marketing goals and objectives. 

  • Able to identify alignment / misalignment of team project goals with larger organizational strategy, goals, and objectives. 

  • Understands the WFM product mix, supply base, and retail operations. 

 

Education & Experience: 

  • BA/BS degree and 2-4 years’ relevant experience OR equivalent combination of education and relevant experience. 

  

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended any time at the sole discretion of Whole Foods Market. The appropriate country or jurisdictional laws, processes, professional or regulatory bodies, and qualifications apply outside of the United States.   

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs. Whole Foods Market works with job sites like Indeed, LinkedIn, and ZipRecruiter to promote opportunities at our company. Please be aware that other career sites may not be accurate or up to date and may even be fraudulent. We encourage and recommend all candidates to apply via our site.