Senior Program Manager, Supplier Marketing & Advertising
Job Description
We are looking for a Senior Program Manager to drive marketing engagement with Whole Foods Market (WFM) suppliers in support of growing supplier marketing and advertising revenue. Key responsibilities include presenting our omnichannel portfolio of supplier marketing and advertising opportunities to brands, and strategizing marketing plans to help them achieve their goals. This role will also focus on stewarding WFM Supplier Marketing programs, owning the program strategy and ways of working with cross-functional teams. Key stakeholder teams include Suppliers, Category Merchandising, Marketing Analytics, Consumer Insights, Product Management, Category Marketing, Promo Marketing, and eCommerce. This role reports into the Senior Team Leader, Supplier Marketing & Advertising. We are seeking a strategic, critical thinker with strong business acumen and communication skills who obsesses over customers, earns trust with stakeholders, dives deep into business metrics and processes, and consistently delivers results.
This position is based in Austin, TX, with an expectation of being in the store support office five days a week.
Core Responsibilities:
- Engages with brands and presents in 1-to-1 and 1-to-many venues, overviewing strategic omnichannel opportunities and articulating the value programs provide.
- Acts as supplier POC for assigned categories and leads strategic planning for a specific subset of suppliers.
- Uses data-driven learnings and customer insights to recommend and implement evolving product and business strategies that drive mutually beneficial outcomes for Whole Foods, suppliers, and customers.
- Optimizes supplier marketing programs to ensure programs are competitive and desirable for suppliers.
- Partners with Whole Foods Market Category Merchants and Amazon Advertising Account Executives to co-develop supplier marketing plans that include WFM marketing and advertising marketing tactics.
Desired Skills & Experience:
- BA/BS degree and 4-6+ years of experience in shopper marketing, retail media, or other relevant roles at an established retailer, CPG company, or media organization.
- Strong business acumen and a proven track record delivering business results through high impact marketing programs.
- Highly analytical with a demonstrated ability to translate quantitative and qualitative data into actionable strategies, plans, and objective insights to inform future planning.
- Flexibility and initiative to identify operational gaps and drive improvements, even outside of core responsibilities.
- Comfortable navigating ambiguity, aligning stakeholders across priorities, and thriving in a dynamic environment.
- Expertise in B2B and B2C communications with a keen eye for effective messaging.
- Communicates written information in a clear, structured, and concise manner.
- Ability to build strong relationships across diverse groups of stakeholders.
- Strong organizational skills and attention to detail.
- Genuine passion for Whole Foods Market, its core values and culture.